Going global with your professional identity

You need to identify the audience you are targeting when developing your personal brand and establishing your professional identity. To enhance your international career opportunities, you should target a global audience.

You should consider the best way to connect with that audience and the best approach for creating a positive impact. What are your intended outcomes from the communication and what is the most effective way to share your platforms that showcase your professional identity and personal brand? Your communication strategy must be positive and purposeful.

Click on the plus icons to see the considerations to keep in mind when communicating your professional identity:

Succeeding in your WIL Activity: Communicating your professional identity

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